A landing page is a standalone web page that is specifically designed to convert visitors into customers or leads. It is a crucial part of any digital marketing strategy, as it helps to drive traffic, increase conversion rates, and generate sales. Landing pages can be created by a landing page designer, such as Colorweb Studio, or by using landing page examples as inspiration. A landing page is typically used as a sales page, where a product or service is offered, or as a beauty landing page, where cosmetic products are marketed. A landing page is designed to be simple and easy to navigate, with a clear call to action that encourages visitors to take a specific action, such as filling out a form or making a purchase. A landing page professional will ensure that the landing page is optimized for search engines, has a visually appealing design, and is mobile-friendly, to maximize its effectiveness. Overall, a well-designed landing page is an essential tool for any business looking to increase its online presence and generate leads or sales.
Study business goals, identify competitors and references, design UX design, write technical documentation, calculate project cost and timeline, prioritize and sprint for development.
Development of variants of the main page, defining the style, development of internal pages and UI kit. Creating tablet and smartphone versions. Development of layouts for 3+ resolutions.
Conducted QA and QC testing of functionality, the correctness of the administrative panel, compliance with the web design project.
Dynamic, cross-browser layout with micro-animations. Development of the administrative part and writing functionality according to the requirements.
Data is transferred to a hosting or server, connects the domain, the site is added to search engines, put the analytics.